Costs · Margins · The business of ecommerce
The financial side of launching a store: budgets, sequences, first-year math.
Forget the spreadsheet templates with 40 tabs. Unit economics is one question: after one order pays its own bills, what is left? Here is the math on a single $60 order, every line explained.
Seven steps from nothing to first order, priced at each stage from official rate sheets. The build itself now costs $14 to $400; everything expensive comes after launch.
Registrars advertise year one and earn on year two. A comparison of what a .com actually costs across four popular registrars over five years.